Gmail成功的秘密

以下内容是从某人从 斯坦福UI课程视频中摘录的,

这里描绘的是蓬勃发展期的Google,现在的Google已经不是昨天那个了。

  • 今天的案例是 Gmail的UI
  • Gmail刚推出的时候, hotmail yahoo等都还在10MB空间的等级, Gmail直接就是1G空间. 设计团队为了突出空间大, 广告就写”你永远不需要删除任何邮件”, 没有删除邮件的功能.结果, 遭到无数用户的强烈要求, 最后还是加上了删除按钮.
  • Gmail最初的UI是由工程师team完成的, 后来UE团队才加入.
  • Gmail设计团队中有专业的视觉设计师和交互设计师, 还有专门的研究员去分析用户行为, 分工倒是很细致
  • Gmail设计师说,他们通常喜欢用极小的团队来做项目, 办公室都是选特别小的, 似乎这样的沟通成本最低, 协作效率最高. 在我的实际工作中,深有体会, 十个妇女也不能生出孩子, 必须有正确的team才能够成功!
  • 在IT领域, 一个天才的成就是100个普通员工都无法比拟的.
  • Gmail团队所有人, 包括程序员,设计师,项目经理,客服都挤在一个小办公室,随时都进行沟通
  • Gmail的小办公室给团队很强的归属感, 里面有各种圣诞彩灯,有单独的冰箱,许多小吃,许多出色的想法,都是在晚上大家一起工作的时候才想出来
  • Gmail成功的一个哲学理念是,Encourage ownership, 要给团队创造一种归宿感, 对产品的有一种强烈的ownership,是成功的关键
  • Gmail team在2007年有80个成员, 但是只有1个manager. 管理效率之高,惊人
  • 在google, 公司的层级非常扁平.
  • Gmail设计经典案例, 在内置的IM窗口中, 最初的设计是没有send按钮的. 许多没有用过IM的用户,在到处找send按钮,但是IM窗口是在是太小了,只有200像素尺寸,加上发送按钮是在是太难看了. 并且本地化,各个国家语言中”发送”长度非常不一样
  • Gmail最后成功的让一个65岁老太太, 几乎没有用过电脑, 在5分钟内,就开始用内置的聊天功能和朋友聊天. 这个老太太甚至不知道这就是即时通讯
  • google 创始人经常对项目组说: 事情应该这样做xxx, 而Gmail Team的人说: you are wrong,最后Gmail非常成功. 这让我想起了RSS team, 我常常去干预说应该这样做,他们也常常对我说you are wrong,但项目成功了

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